Guest posts are great for SEO and marketing if used correctly. After the untimely demise of article directories and changes in the search ranking algorithms that made many methods of obtaining backlinks outdated, guest posting on reputable sites remains one of the best ways to getting your site noticed.
What Are The Benefits?
Firstly, your content gets a new audience (i.e. the visitors of the blog you’re guest posting to) and second, your site gets noticed through the backlinks. If you have made a post on a really popular site, you not only could obtain a substantial amount of hits, but also additional sales if your products are of interest to them.
The second advantage, backlinks, is one of the primary reasons why guest posters enjoy posting content for free on other blogs or web pages. If the site has a high ranking and it relates to your website, building a backlink or two is highly recommended.
How Guest Posting Differs From Article Marketing?
One of the reasons why some individuals are still having doubts over the benefits of guest posting, is that they believe this is just another form of article marketing. While they both share some similar traits, guest posting is very different. Guest posting caters more to a particular niche while article directories have a more broad range of topics, the links and traffic that you receive are less relevant.
With guest posts, it is difficult to submit hundreds of posts on a given month because there is a general lack of quality blogs where you can submit content. You only pick suitable, high quality blogs for submission and as a result, the backlinks that you have created become more valuable after the Google Panda update.
With article directories, you can have automated submissions that shoot your article with a ton of directories in one go but with guest posting this doesn’t occur. You submit an article only for one blog, contact their owner in advance, and if and when it is approved, your blog goes live on their site. With the general nature of blogs that caters to your niche, not all of them are as willing as to let bloggers post on their sites, which in turn decreases the chances of getting your site out there.
Finding A Suitable Blog To Guest Post On
It is essential to find a good blog for you to build backlinks upon. The first thing that you can do is to perform a Google search for “guest post” “your keyword” to find blogs in your niche that accepts guest posts.
After you have found a dozen or two blogs in your niche, the next step in the process is to filter the good ones. You may do this with the assistance of many ranking services. Once the site has good figures based on the criteria of the ranking service, you will still need to browse through the blog to see if it has questionable content that you wouldn’t want to be associated with.
Alternatively, you may opt for list of sites that accept guest posts or join My Blog Guest (a site that allows guest posters and authors of guest posts to collaborate). Do take note that you’ll still have to perform the ranking check and manual content checking on your own. You may also want to check if the site has been blacklisted by guest posters as there are many dishonest Web masters who blatantly steal your content or remove your links, which makes your efforts for SEO all in vain.
Submit Your Post, Pitch, Get Recognized, And Interact With Commenters
After you have pin-pointed a couple of good blogs you’d like to guest post on, the next step is to simply, write the post. It is good idea to check the guidelines of blogs to see what is allowed before submitting your post. When writing the post, do take note to add the number of permitted backlinks in the byline or in the post itself.
When your article is ready, don’t hit the submit button right away even if their guidelines say otherwise. Many blogs state that they accept guest posts simply don’t answer at all, so when you submit an article though their system, it becomes blocked for re-submission (because if you do, you run the risk of it being republished on other sites, and this will incur the wrath of bloggers because of the duplicate penalty). This is why it’s important to submit a pitch and only if you get a favorable answer, should you then submit your article.
Upon submission, do make it a point to check the site daily as most bloggers do not always email you once your article has been published, you might miss it. If there are reader comments, it is best to answer them as you see fit to increase engagement.
If you do decide to guest post on a regular basis, it would be best to keep a file with all the links of posts that you have submitted, and also to see if there are any new comments to reply or to ensure that the post hasn’t been deleted.
Sometimes bloggers will do a little bit of spring cleaning and delete guest posts for reasons we’ll never know and should this happen to you, you won’t like it one bit. There is a silver lining however, after some time, when the post is cleared from the indexes of search engines, you are free to submit it elsewhere and still make good use of it.
Guest posting is highly recommended, and if you’ve yet to give it a go to promote your blog and get backlinks, why not consider? And as with everything in life, it is good to practice quality over quantity, so do aim to post relevant blogs on the sites that matter. In time, your blog site will only grow with quality content that visitors are bound to keep coming back to.