How You Can Make A Profit With Google Adsense

As much as we love making content for our site, not all Webmasters enjoy making a profit for their hard work. Some may be making money from their Adsense but that won’t make them rich overnight. Consistent and relevant content is key. Keep at it and you’ll start reaping in the rewards.

Google Adsense, an easy way to enable ads on your site

By Using Adsense, Can I Start Earning Money?

A question that’s bound to pique your interest before you decide to use Adsense. Some factors may be beyond your control though (the current economical state or what advertising mediums Google managed to reel in). However, there are things that can work in your favor. For example, if you have a site with only 20 pages you are going to make significantly less than a website that has thousands of pages. In a gist, the more content you have, the more you’ll earn.

Find That Niche That Makes You Unique

Let’s face it; there are thousands of sites out there for just about every genre. As they vie in earnest to get a hold of your attention to spend time on their site, you need to have something different and meaningful to offer. Different niches, means not every niche are as profitable. Take niches such as finance or technology for instance, where high value clicks are commonplace versus niches such as history, where clicks are hard to come by that Webmasters almost make nothing with Adsense.

To make the most of your venture into the digital scape, go with a niche where clicks pays well. While it it true that good niches are competitive, there is always space for another quality site. After selecting your niches, you need to start finding high volume keywords and optimize them for your site. A keyword tool that works well is Google’s Keyword Planner which helps you sift through numerous keywords with high search volumes.

Place Ads In Visible Places For Optimum Results

Strategic ad placement is key for your profit margins. It goes without saying that having your ads in the right places significantly increases the number of clicks that you will obtain. The recommended places to place them are; above the fold (in the top half of your page) and in the text itself. For reference, the closer the ads are to the text, the better. You can refer to these Adsense placement essentials from Google to see which places are good, best and the worst for ads placements.

To Achieve Higher Clickthrough Rates (CTR), Optimize Your Ads

Strategic placement of ads may be key, but there are also other areas in which you need to pay attention to when it comes to optimizing your pages for high CTR. The following points show how you can polish your ad units in order to draw additional clicks:

With Adsense offering so many sizes in the form of squares, buttons, bars and rectangles; not all of them convert well. The popular sizes are known for a reason; 300 x 250, 338 x 280, 728 x 90, 160 x 600 and 320 x 50 (for mobile banners). The first two sizes are best suited for intext usage, whilst the third is suitable to be placed under the site header while lastly, the 160 x 60 works most efficiently under the menu, if you use left / right menu navigation. Feel free to experiment with other sizes to gauge which one works best for you.

Also Read: How To Protect Your Content

a) Picking the right ad size is important

With Adsense offering so many sizes in the form of squares, buttons, bars and rectangles; not all of them convert well. The popular sizes are known for a reason; 300 x 250, 338 x 280, 728 x 90, 160 x 600 and 320 x 50 (for mobile banners). The first two sizes are best suited for intext usage, whilst the third is suitable to be placed under the site header while lastly, the 160 x 60 works most efficiently under the menu, if you use left / right menu navigation. Feel free to experiment with other sizes to gauge which one works best for you.

b) Run multiple ad units to see which one works best

You are allowed to only run 3 ad units, 3 link units and 2 search boxes per page. What this means is; you need to choose ad units and links of differing sizes preferably. For example, you can choose one 728 x 90 or 160 x 600 unit for under the header / the side menu and two more i.e. 300 x 250 and 338 x 280 for inside the text. As for which types of ads to choose, stick with text, text and image, and image only ads. For the record, plain text ads work best as images are distracting but do try them out for yourself to see which one converts better.

c) Make use of link units

One area that’s often overlooked is not using link units. Link units actually perform better than conventional ads as they are less obvious and if you merge them with your menu, visitors are more likely to click them. You can place one 728 x 15 link unit under the header and one 160 x 90 under the side menu. You may create a link to match the color of the items but do take note not to use the same font type and font size as this is deemed as format mimicking and you can get penalized.

d) Run an AB test with different sizes and color schemes

AB tests may sound very complicated but the way it works is deceptively simple. The best way to describe it is you’re essentially comparing two similar units to see which one performs better. For example, you can try testing 2 similar units (i.e. two 728 x 15 ads) that have one different characteristics (font color). Both units should be placed in the same spot. Do this; on every even page you visit, issue unit number 1 and on each odd page you visit, assign a unit number 2. Proceed to your Adsense account, create two ad units, before creating a separate channel for each of them (this is essential as forgetting to do so won’t yield any results), and place in this code:

<script type=”text/javascript”>

var random = Math.random();

if (random < 0.5) {

<!– put Adsense Block A here –> }

else

{

<!– put Adsense Block B here –> }

</script>

<script type=”text/javascript”

src=”http://pagead2.googlesyndication.com/pagead/show_ads.js“></script>

Track the ads for a month to see which one attracts the most number of clicks. Do take note that an ad unit could be performing better than another due to random factors; analyze the data as you see fit.